SEO

Boost Your SEO: Leveraging Markdown for Content Marketing

Emily WhiteOctober 20, 20239 min read
Boost Your SEO: Leveraging Markdown for Content Marketing

Markdown and SEO: A Perfect Match

Content marketing is the backbone of modern SEO. But the workflow of writing in Google Docs, then copying to a CMS, then fixing formatting issues is slow and error-prone. Enter Markdown.

Clean HTML Output

Search engines love clean code. Markdown converters typically produce semantic, clutter-free HTML.

  • # Heading 1 becomes <h1>
  • ## Heading 2 becomes <h2>

This semantic structure helps Google understand the hierarchy and importance of your content.

Faster Workflow = More Content

Site speed is a ranking factor, but publishing speed is a business factor. Writing in Markdown is significantly faster than using a WYSIWYG editor. This efficiency allows your team to produce more high-quality content in less time.

Portable Content

If you ever need to migrate your site (e.g., from WordPress to a static site generator like Next.js), having your content in Markdown makes the transition seamless. You aren't locked into a specific database format.

Tags

SEO
Marketing
Markdown